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Just how black was ‘Black Friday in July’ for retailers not named Amazon?

Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the others are Cyberweek and Labor Day), with online retail sales exceeding $2 billion according to Adobe Analytics. $7 billion in […]...
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4 ways to future-proof your UX

Great innovations have contributed to making our lives longer and shrinking the world as we know it. User experience has played a great part in it, making online content accessible to most. To reach full accessibility though, UX should go the extra mile and focus on an age group often overlooked: the users over 65.  […]...
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4 steps to becoming an experience brand

Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and automated technologies, experience has replaced this long-heralded advantage. Brands positioned with a customer-first, always-on experience optimization approach and those who build for personalization are poised to be market leaders. Becoming an experience-focus brand has been painted as […]...
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Google closes Chrome Incognito Mode loophole to improve privacy

Google is beefing up Chrome’s Incognito Mode. The company confirmed in a blog post on Thursday that it is closing an API-related loophole that made it possible to detect when people were privately browsing in Chrome. The change has been in the works for several months but will take effect on July 30. Chrome has […]...
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Parallel tracking for Google display ads: Mandatory as of July 31

Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline. Starting July 31, 2019, advertisers that are using third-party tracking parameters will need to have made the switch to parallel tracking. Google initially announced the July 31 cutover date at the end of April, so […]...
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See how agencies are putting data-driven marketing to work

Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal preferences. This is the essence of data-driven marketing. By gathering rich, relevant data on consumer behavior and demographics, businesses can target their leads and customers on a far more personal level, optimizing their engagement rates while […]...
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Twitter hires Gap Kim to head Global Business Marketing

A new executive has joined the ranks of Twitter’s global business marketing team, the company announced Monday. Gap Kim will oversee global business marketing at Twitter, aiming to help businesses improve results from platform’s advertising capabilities. Gap Kim to serve as Twitter’s new head of Global Business Marketing. Tech veteran with Facbook, Google history. Reporting […]...
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How to use search engine marketing to build and strengthen your brand

Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior.  After all, why pay for traffic when you can earn it with a well-executed SEO strategy, the thinking goes. This view, however, is short-sighted. The value of SEM goes beyond establishing and […]...
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Martech is marketing

For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers our most daring creative. In fact, the martech-enabled ways in which we create more personalized and meaningful connections with our customers have moved from being experimental to foundational as the tool landscape grows […]...
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