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How retailers can avoid the 9 biggest pitfalls of Facebook advertising

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities. Many retail marketers understand the advertising potential that Facebook holds as a result. But this sophistication isn’t without […]...
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Here’s another sneak peek at the SMX East agenda

I’m checking in with an update from the Search Engine Land editors: They’re wrapping up the SMX® East agenda. It’s going to be bigger and better than ever — 70+ in-depth sessions on SEO, SEM, search for multi-location brands, agency operations, conversion optimization, paid social, content marketing, voice search, and so much more. I’ll be […]...
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The top retailer marketing strategies to compete with Amazon Prime Day

Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. This year, the 48-hour Prime Day mega-sale kicks off Monday, July 15 and is shaping up to be the biggest online shopping day to date. Amazon may have been the […]...
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YouTube offers creators more revenue opportunities

YouTube is introducing new monetization capabilities for creators, including Super Stickers and new tiered Channel Membership levels. It’s also adding more merchandising partners. The announcements came during VidCon in Anaheim. Animated Super Stickers. YouTube channel owners will soon be able to let fans purchase animated Super Stickers that they can post during live streams or […]...
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How agencies can use Kanban to manage client work

As an agency, you’re faced with the chaos of multiple clients, quick turnaround times and changing priorities. The practice of Kanban can help you manage the chaos! Kanban overview Kanban is a process that came from the Japanese manufacturing industry in the 1940s. It’s best known for its car manufacturing process at Toyota, and the […]...
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Report: Amazon Prime Day isn’t just for Prime members any more

Amazon’s days of owning the biggest shopping day(s) of the summer may be numbered. Large retailers, companies with more than $1 billion in annual revenue, experienced a 64% increase in sales during the first day Prime Day this year, compared to their average Monday sales, according to Adobe. That’s up from last year when the […]...
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How to make video ads work for your local business

Video advertising has become an increasingly important part of online marketing in recent years. There’s no real getting around that fact. If you want to increase brand awareness, drive conversions or sell products – a good video ad strategy is hard to beat. Unfortunately, video advertising is a lot more complicated than your typical text, […]...
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Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can accurately deliver “end-to-end supply chain transparency and clarity” on digital ad spend. “Blockchain is a new technology being tested in many diverse industries. It’s great to be one of the […]...
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