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Facebook shows users more details about data used to target ads

Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target the ad and how the ad targeting information was collected — meaning, the website or Facebook Page a user may have visited. The tool links to options to hide ads […]...
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Martech vendors, retail marketers share martech predictions for Amazon Prime Day

With Amazon Prime Day just around the corner, retailers and e-commerce platforms are revving up their martech stacks to support digital marketing campaigns for this year’s 48-hour event.  The martech industry is buzzing with data-driven predictions for how consumers will engage with brands, analyzing key strategies that will help retailers outperform their competition in what […]...
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Here’s your sneak peek at the SMX East agenda

I just sat in on one of the coolest meetings… brainstorming the SMX® East agenda with the editors of Search Engine Land. This show is going to be bigger and better than ever, an absolute firehose of content: 70+ sessions covering everything modern search marketers like us need to know. The team’s not done yet, […]...
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LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options

LinkedIn Campaign Manager objective options. LinkedIn is adding three new features to its Campaign Manager advertising platform, along with an optimized click pricing option. The new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures. […]...
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Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ data to marketers

Direct marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data acquisition technology that allows marketers to create interactive quizzes, questionnaires and games while collecting first-and so-called “zero-party” data from consumers who opt-in to participate. Coined by Forrester, zero-party data refers to information that is actively provided […]...
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Pinterest unveils new video capabilities for brands

Pinterest business profiles now have a video tab. Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video […]...
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NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits

Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement.” The approach takes a more holistic look at different consumer touchpoints and how they impact offline store visitation. NinthDecimal President David Staas says the company already has “200 customers running live with 500 different […]...
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HubSpot’s free users get a premium upgrade

Users of HubSpot’s free CRM tools will now be able to send targeted emails and manage social ad spending, according to an announcement from the marketing software provider. The newly accessible capabilities are designed to help HubSpot’s’ small- to medium-size customers save time by integrating the solutions into a single platform for execution. Users will […]...
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Why should you attend MarTech?

Technology is ingrained in every aspect of modern marketing. Indeed, martech is marketing for iconic brands and digital natives alike. Ingredients for success include management buy-in, organizational flexibility, and a creative and well-trained team… all working in lockstep to execute a sound strategy. Software, inadequately implemented, is just an expense. Get the most out of […]...
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Three reasons PPC campaigns fail that nobody seems to care about

Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing […]...
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