Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the Wall Street Journal. The controls and default settings would be somewhat less “severe” than the anti-cookie tracking moves made by Safari and Firefox, which adopted default tracking protection. Browser announcement to come at […]...

Inertia. Momentum. Mojo. We try to build and capitalize on these powerful forces every day to change and accelerate the initiatives that matter. Individuals thrive on it, teams crave it, markets rely on it, businesses require it, and CMOs are demanding it…again. B2B marketing has been notorious for having a stop-start-stop-start mentality. For the last […]...

Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these consumers at the moment of decision is more critical than ever. You need to know who your consumers are at the moment of both inbound and outbound engagement to provide […]...

As expected, Google introduced a new 10-inch screen smart display at Google I/O. Google smart displays and speakers have now been rebranded under the Nest moniker. The rationale involves bringing the Google Home and Nest smart-home products together in the same group under the same brand, which makes complete sense. Cool hardware, clumsy branding. All […]...

App Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and fitness, finance and banking, food ordering and ridesharing. These new intents are aimed at enabling developers to integrate their apps with Google Assistant. Here’s an example of it in action: Users can execute […]...

U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from $88.3 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report released Tuesday. Trends driving growth Digital ad giants. Large-scale ad companies are steering a large bulk of […]...

Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, up from $14.2 million in 2018, according to a new report from the Interactive Advertising Bureau (IAB). Research indicated that more than half of digital video ad spend will be driven by video ads […]...

In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they realized that milkshakes were serving completely different roles for different kinds of customers. For some customers, a milkshake was a tool for calming their kids down. For […]...

John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday that Chrome’s new approach to privacy and cookie handling will do little to stop trackers. Google announced Tuesday that it is changing the way its Chrome browser handles third-party cookies and will more aggressively aim to limit fingerprinting. It will […]...

One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central part of the broader privacy discussion. Survey data have repeatedly shown that users care about who gets access to their location data and want more control over it. Android has historically given […]...