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Spotify is testing voice-enabled ads that let listeners command engagement

Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s Axe and Spotify Studios’ […]...
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Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization

Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the process of sunsetting 10-second video view optimization beginning this month. Starting July 31, Facebook will pause campaigns still set to use the 10-second video view optimization. Why we should care The ThruPlay video option, […]...
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7 Ways To Attend SMX Advanced

Elite search marketers like you are fluent in SEO and SEM. You deserve a conference that speaks your language… but that doesn’t mean you have to settle for a one-size-fits-all experience. Join us at SMX® Advanced, June 3-5 in Seattle, for a conference that’s tailored to your specific schedule, budget, expectations, and objectives. Keep reading […]...
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Learn how to get better returns from Microsoft Ads

Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to Google AdWords, and the reason is seemingly obvious. Clocking in at 3.5 billion searches per day, the vast majority of searches go through Google and its related platforms. Because of this, Microsoft Ads […]...
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The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages

Wifi-marketing can be an effective practice for brands with physical locations, and it might be getting smarter. Bespoke, a Japanese artificial intelligence developer, announced Tuesday that the company has launched its AI-enabled WiFi chatbot in the United States. Bespoke’s technology is generally used by brands in the travel and hospitality industries. Why we should care […]...
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Contextual audience targeting: Pivot your audience strategy from cookies to content

The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as behavioral “audience-based” targeting. However, these regulatory headwinds empower content creators and publishers to bring new, innovative targeting strategies to their advertisers. Content creators can […]...
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Connect with fellow search marketers at SMX Advanced

Advanced search marketers are always seeking fresh ways to boost conversions, drive revenue, and maximize awareness. Sometimes, the most creative solutions emerge from exchanging ideas with people passionate about search marketing, their careers, and their company’s success. People like you. Join us at SMX® Advanced, June 3-5 in Seattle, for invaluable networking events designed by […]...
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Facebook gives small businesses new advertising and engagement tools

Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads platform, video editing features and appointment booking capabilities. “With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow […]...
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Instagram influencers posting 150% more sponsored content than a year ago

Once upon a time, influencer marketing was reserved for brands putting their products in the hands of high-profile public figures and celebrities, but social media — Instagram in particular — has changed the game. Now, the majority of Instagram influencers are “micro-influencers” with fewer than 10,000 followers according, to a new report from Socialbakers. The […]...
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