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Demystifying visibility metrics in Google Ads

Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the most experienced of search marketers. Among the most complicated to sort out and understand are the “share” metrics. While they are excellent for identifying growth opportunities and identifying visibility gaps, figuring out […]...
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Your BIG MarTech Preview: 75 Expert-Led Sessions & More

Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech Conference, September 16-18 at the Hynes Convention Center. Come soak up three days worth of educational sessions covering key topics and practices across marketing […]...
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Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes

Once upon a time, Reddit was considered the “wild west” of the internet. The company’s CEO Steve Huffman described it as a “dystopian Craigslist” – a term he used to explain why the site underwent a major overhaul last year, rebuilding the platform from the ground up. “The desktop website has not meaningfully changed in […]...
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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!

Today’s consumers have made mobile calls an integral part of their purchase journeys, as they seek more immediate gratification of their business information wants and needs. Phone calls provide deep-in-the-funnel prospects with fast answers, connections to real people and the type of detailed information that can play an important role in high-consideration purchases. For marketers, […]...
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Don’t fall for the ‘magic keyword’ trap on Amazon

For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, and buying ads on those terms can be prohibitively expensive – perhaps even unprofitable. This has led many sellers into the “magic keyword” trap – attaching an incredibly large number of […]...
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How next-generation algorithms could impact your marketing strategy

Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms to determine which types of content their users prefer, driving social media and content marketing […]...
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Pinterest adds new e-commerce layer with personalized ‘shopping hub’ atop user feed

Pinterest continues to push e-commerce initiatives, introducing a personalized “shopping hub” last week that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic Product Pins and Catalog feeds. According to a Pinterest spokesperson, retailers can upload Pins via Catalogs and their products will be distributed across Pinterest’s shopping surfaces which […]...
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Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month

New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad Manager and AdMob, Google’s mobile ad network, now support app-ads.txt, the anti-ad fraud protocol for app publishers. The company announced Tuesday that beginning August 27, Google Ad Manager and AdMob will block […]...
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