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Busting email marketing myths

Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read? Best practices for successful inbox placement and open rates have evolved over the years, leading to an abundance of new and old myths surrounding deliverability, subject lines, and […]...
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Firefly ups the ante for digital out-of-home

Perhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and wondered, “how can they measure a moving target?” That was my question until I spoke with Firefly Chief Analytics Officer (and former Googler) Taylan Yildiz. Yildiz says that not only are Firefly’s screens are measurable […]...
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Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram Marketing Partner caught scraping data. Instagram has sent HYP3R, one of its former ad […]...
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Here’s why the demand for diversity is driving digital marketing success

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are […]...
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Customer Data Platform industry sees continued expansion, record funding

The CDP Institute has released it’s CDP Industry Report for July 2019 (registration required), and its findings indicate that while there are no signs that the industry will slow down, mergers, acquisitions and enterprise providers entering the space may drive a shift that impacts the industry as a whole. According to the CDP Institute, the […]...
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LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners

LinkedIn Audience Profile data via Amobee. LinkedIn is launching a new Audience Engagement Insights category as part of its marketing partner program, and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API: Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. “With these insights, you can better refine your content strategy and make […]...
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Don’t miss this live Q&A with Scott Brinker! Get your martech questions answered.

Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed, marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.  In short: Martech is marketing.  Bring your big-picture questions about this bold and vital concept to a no holds […]...
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LinkedIn Sales Navigator will now surface more content for sales teams to share

LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate. Bringing more content into Sales Navigator. LinkedIn first launched Elevate — an app designed to help users curate and share content on LinkedIn, Twitter and Facebook — […]...
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