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Twitter to stop offering advertisers access to 3rd party data sources next year

Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter is streamlining the way in which advertisers use audience data and shifting focus to the Twitter Ads API, which ultimately improves outcomes through technological advancement and developmental flexibility for our […]...
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MarTech beta rates expire Saturday

If your professional priorities include… Demonstrating ROI from your marketing technology investments Accelerating your marketing by adopting agile methods Hiring people and building teams that enable success Connecting with an engaging community of brilliant marketers …then consider attending MarTech, September 16-18 in Boston. Join me and 1,400 fellow senior-level marketers for an unforgettable professional experience, […]...
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WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ

Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo. Automattic Inc., the company behind the popular web development platform WordPress, has agreed to purchase Tumblr for an undisclosed amount, according to The Wall Street Journal, and will add Tumblr’s approximate 200 […]...
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Busting email marketing myths

Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read? Best practices for successful inbox placement and open rates have evolved over the years, leading to an abundance of new and old myths surrounding deliverability, subject lines, and […]...
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Firefly ups the ante for digital out-of-home

Perhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and wondered, “how can they measure a moving target?” That was my question until I spoke with Firefly Chief Analytics Officer (and former Googler) Taylan Yildiz. Yildiz says that not only are Firefly’s screens are measurable […]...
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