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Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers

Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, limits the set of targeting options to keep marketers from running discriminatory ad campaigns. “All developers that […]...
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Marketing strategy and operations: The silent knights of your org

Long gone are the days of The Big Idea from The Big Ad Agencies. Successful marketing is based on ongoing customer experiences. Any well-respected company knows that now. But CX does not happen haphazardly. Every company, small to extra-large, has to be strategic about every facet of customer engagement and how it operates in order […]...
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Mavrck acquires GroupHigh to increase its influencer search index tenfold

Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an undisclosed amount. GroupHigh will operate as a separate product post acquisition, with the company’s founder Bill Brennan and its CTO David Pinto continuing to lead operations. “GroupHigh has built relationships with an impressive cohort of 9M+ […]...
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Choosing a CMS

With the current pace of technological innovation, customers are demanding more out of their digital experiences. They now expect personalized and seamless experiences across all of their devices. That means delivering relevant content wherever they are, and whenever they want it. Companies need a CMS that allows them to turn great ideas into reality quickly, […]...
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Want to improve your marketing operations? Make everyone on the team a coach

Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult to build and maintain in today’s constantly evolving martech space. “There are so many different systems and processes happening concurrently that it’s easy for critical […]...
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Piling on: State AGs intend to launch their own antitrust investigation against tech biggies

A coalition of about 12 state attorneys general is getting ready to launch an antitrust investigation of U.S. tech giants, the Wall Street Journal reported Monday. The specific companies were not identified in the report, but they are likely Google, Facebook, Amazon and possibly Apple.  This would be a separate inquiry from the current federal […]...
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SMX East Super Early Bird Rates Expire Soon

So much is happening in SEO and SEM that it’s a challenge to keep up. That’s why you should come to SMX East, November 13-14 in NYC, for actionable tactics and expert advice from the smartest search marketers on the planet. The agenda is a firehose of content — 90+ sessions tackling SEO, SEM, agency operations and management (new!), local search marketing for […]...
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Here’s why experiential learning is better than being right

As marketers, we’re taught that the more we research and plan, we improve our chances of getting our marketing right. But is getting it right always the right approach? By doing small, experimental campaigns and learning from them, we can refine our marketing along the way. Customers know more than marketers do Doing some preliminary […]...
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