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Facebook rolls out automated lead generation feature for Messenger to all advertisers

Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed. Here’s how it works: when a user clicks a “Send Message” […]...
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Will Rich Communication Services (RCS) revolutionize business messaging?

Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users to leverage advanced in-message tools. RCS platforms, however, include solutions for group chat, video, high-resolution images and read receipts – most of which are already offered by […]...
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Report: There’s almost no correlation between online and offline consumer conversations

Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data and analysis by the company, as well as others. Analysis of conversations about 500 brands. Engagement Labs performed what it describes as “a comprehensive analysis, lining up the week-to-week trends for the […]...
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Facebook introduces new policies for political, social issue ads ahead of 2020 elections

Political advertisers on Facebook required to include EIN or FEC numbers. Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S, were introduced on […]...
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The importance of an effective review management workflow

Whether it’s finding accommodation, booking a restaurant, choosing a new car or upgrading software for your business, reviews will impact your purchase decision. Indeed, nearly 95% of shoppers read online reviews before making a purchase, which will have a huge impact on website conversion rates. It’s therefore vital that marketers know how to harness user–generated […]...
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Who’s speaking at SMX East?

Even the most experienced search marketers face tough challenges. Get the expert solutions you need to succeed from more than 100 of the brightest, most experienced and accomplished search marketers presenting at SMX East, November 13-14 in New York City. This year’s agenda is a firehose of 90+ sessions, keynotes, and clinics tackling thorny search […]...
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Google moves to simplify, standardize content policies for publishers

Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across AdSense, AdMob and Ad Manager. Google content policies will soon be divided into two categories: Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page will outline the types of content that cannot be monetized and […]...
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