Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed. Here’s how it works: when a user clicks a “Send Message” […]...

Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users to leverage advanced in-message tools. RCS platforms, however, include solutions for group chat, video, high-resolution images and read receipts – most of which are already offered by […]...

Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer insights? And how can you apply those insights to your overall marketing […]...

While shoppers may be thinking “back to school” for sellers, September means it’s time to set a strategy for key Q4 sales events like Black Friday and Cyber Monday, if you haven’t started already. To help marketers get a better handle on how to maximize their sales and profit over these high-traffic periods, my colleagues […]...

Via: www.marketingland.com...

Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data and analysis by the company, as well as others. Analysis of conversations about 500 brands. Engagement Labs performed what it describes as “a comprehensive analysis, lining up the week-to-week trends for the […]...

Political advertisers on Facebook required to include EIN or FEC numbers. Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S, were introduced on […]...

Whether it’s finding accommodation, booking a restaurant, choosing a new car or upgrading software for your business, reviews will impact your purchase decision. Indeed, nearly 95% of shoppers read online reviews before making a purchase, which will have a huge impact on website conversion rates. It’s therefore vital that marketers know how to harness user–generated […]...

Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across AdSense, AdMob and Ad Manager. Google content policies will soon be divided into two categories: Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page will outline the types of content that cannot be monetized and […]...