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Study indicates drastic improvements to managed inbox optimization

Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the key factors that help their email reach the intended inboxes. Reaching the inbox continues to challenge marketers as bad actors continuously develop new methods […]...
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Housing, employment, credit advertisers on Facebook must now use Special Ad Category option in Ads Manager

Facebook’s Special Ad Category in Ads Manager Facebook announced on Monday it is now requiring all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature restricts ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity […]...
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Instagram confirms it is testing increased ad loads in Stories

Last month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23% of Stories. Now Instagram is confirming it is experimenting with increasing ad volume in Stories. “We’re always testing new ad experiences on Instagram […]...
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Analyst firm: Google smart speaker shipments dropped in Q2 2019

According to Canalys, the global smart speaker market grew 55% in the second quarter of 2019. However, the firm reported that Google saw a nearly 20% decline in unit shipments during the period, which stands in sharp contrast to Strategy Analytics’ more bullish numbers released roughly two weeks ago. Baidu overtakes Google in report. Canalys […]...
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Improve customer experience with scenario analysis

Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation, let’s say a podcast hosting platform that will integrate with your website. You complete some initial research, talk with some colleagues, reach out to your LinkedIn network and identify a list of potential providers […]...
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MarTech is marketing: Evaluate 100 solutions in one place

Discovering new solutions. Kicking the tires on marketing technologies. Grilling the vendors about products. Meeting others with a passion for marketing and marketing technology. All terrific reasons to attend MarTech, September 16-18 in Boston. Our Expo Hall is your one-stop shop for evaluating new marketing technology, learning from exhibitors, and connecting with the community. Keep […]...
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Video marketing tops list of marketers’ priorities, voice search ranks low

According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The Mondo Creative & Digital Trends report revealed that 67% of digital marketers and creatives anticipate video marketing as their first priority. When it comes to search engine marketing, […]...
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Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules

Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web. Falling in line with the company’s pro-privacy position, the WebKit Tracking Prevention Policy outlines the web tracking practices it believes should be limited by default. Webkit, the open-source rendering engine that powers […]...
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