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How to keep PPC accounts healthy when using automation

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros […]...
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Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should provide advertisers […]...
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Marketing Day: Dominant digital Super Bowl brands, What’s next for display?

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Conventional marketing wisdom is history Feb 4, 2019 by Scott Brinker When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today […]...
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Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Prepare to say goodbye to Facebook ad set budgetsFeb 5, 2019 by Amy Gesenhues All Facebook campaigns will run with campaign budget optimization as of September. Digital agencies are hiring, focusing […]...
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The New 5Ps of Marketing

Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in. Join us as […]...
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Prepare to say goodbye to Facebook ad set budgets

Facebook announced on Wednesday that, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. Advertisers will have limited control over budgets at the ad-set level, only able to set minimum and maximum spend limits. Since the publication […]...
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Digital agencies are hiring, focusing on retention in 2019

Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of respondents cited competition for talent as a key issue for their businesses. Many agencies say they are meeting hiring challenges head-on and are focused on growing and retaining […]...
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Google: Still ‘early days’ for performance advertising on YouTube

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said YouTube is a key driver of revenue growth (behind mobile search). In 2018, the company turned greater attention to building out offerings for performance advertisers with the introduction of TrueView for Action […]...
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