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Teach yourself about machine learning and artificial intelligence

Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one barrier, acknowledged by 75 percent of marketers surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and analytics, […]...
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Compare 15 top marketing automation platforms

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A […]...
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165 million people shopped online and in stores over Black Friday weekend

Pre-Thanksgiving surveys indicated that more people intended to shop online this year than in the past. That sentiment did translate into actual behavior, as Black Friday in-store traffic was down according to retail analytics firms. Store traffic down somewhat vs. 2017. RetailNext reported that on Thanksgiving and Black Friday sales in stores were down 4 […]...
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Quora unveils new Promoted Answers ad unit

Quora unveiled a new native ad unit Tuesday called Promoted Answers, which offers marketers the opportunity to promote organic content posted on the site by themselves or others. Featuring a question, a portion of an answer and a link that takes the users to the full answer, a Promoted Answers ad can be targeted in all […]...
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Data privacy: Will the industry emerge stronger following the Facebook fallout?

Facebook has undergone a tumultuous period of self-examination in 2018 with the departure of the founders of WhatsApp and Instagram just part of a series of crises besetting the tech giant. Facebook’s founder, Mark Zuckerberg appeared in front of European and US legislators three times to defend the company’s policies on privacy amid growing backlash […]...
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Why Disney, Microsoft and Home Shopping Network attend SMX West

For more than 10 years, marketers have attended Search Marketing Expo – SMX® West for a variety of reasons. Here’s what a few of them had to say about the experience: “… changes in search marketing are impacting the variety of stakeholders in the industry. It is too easy to get stuck in one’s own perspective alone, and SMX […]...
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Feds take down international hacker ring that cost advertisers millions

This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from wire fraud and computer intrusion to aggravated identity theft and money laundering. The news is the latest chapter in a multi-year investigation of ad fraud botnets initiated by ad fraud security firm WhiteOps in 2016. Botnets […]...
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Wanted: Nominations for this year’s ‘Naughty & Nice’ list

Perhaps you’ve felt like cheering or booing someone in marketing, ads or search over the last 12 months. If so, now’s your chance to amplify those feelings! We’re looking for nominations for our fourth annual “Naughty & Nice” list, either in the Naughty or the Nice categories — or both. How to nominate. Submit your […]...
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Claritas buys Barometric, marrying user segmentation with attribution

Data segmentation provider Claritas announced on Thursday that it has purchased tracking and measurement firm Barometric. Targeting and verification. Barometric’s identity graph technology was originally developed as an internal tool for its original parent company, ad network AdTheorent, from which it spun off in April of this year. It claims to be the only “solution […]...
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