Blog

Sin categoría
Blank Image

How does an omnichannel vision increase sales?

With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs to be redesigned to benefit from an omnichannel strategy, which is essential today to support consumers throughout their purchasing journey. Which steps does the customers take before making their final purchase? […]...
Sin categoría
Blank Image

Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora adds search-like keyword targeting, Auction Insights for advertisers Jan 31, 2019 by Ginny Marvin Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. […]...
Sin categoría
Blank Image

Quora adds search-like keyword targeting, Auction Insights for advertisers

SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question and answer platform announced the launch of Auction Insights at SMX West in San Jose, CA Thursday. Earlier this week, Quora rolled out keyword targeting, allowing advertisers to bid on the keywords they may already […]...
Sin categoría
Blank Image

Conventional marketing wisdom is history

When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed for marketing leaders […]...
Sin categoría
Blank Image

Google Display ads have evolved: What’s next for display?

Do you remember that? It’s the infamous “punch the monkey” ad, and it’s one of the earliest examples of display advertising. Back then, the marketing industry tried anything to get messages on the web and in front of consumers — all of them. For some, display ads still retain some of that “blast your story […]...
Sin categoría
Blank Image

Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers Feb 1, 2019 by Amy GesenhuesYouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar. 3 types […]...
Sin categoría
Blank Image

Why The Trade Desk’s unified ID may be catching on

In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s Tech Lab’s DigiTrust have attracted a lot of the attention. But major demand side platform (DSP) The Trade Desk points out that its emerging unified ID is a third, separate initiative, even though the […]...
Español