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How could Facebook’s use of blockchain affect marketing and advertising?

Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based solutions affect marketing and advertising? That question arises following news this week that the social giant has hired the team behind UK-based blockchain startup Chainspace, which was reportedly working on a smart contracts platform. Reports […]...
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LiveRamp gives advertisers a way to target users across all of their CTV interactions

LiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences, whether they are accessed through over-the-top (OTT) devices or digital channels. The solution will leverage LiveRamp’s omnichannel identity graph, providing marketers with a way to know if, for example,  a person watching a TV show on […]...
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Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB names direct-to-consumer brand to board seat for first time Feb 11, 2019 by Robin Kurzer The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer […]...
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IAB names direct-to-consumer brand to board seat for first time

For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group announced Sunday at its annual leadership meeting. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Up to […]...
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Know your options: Identity resolution beyond the walled gardens

The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big walled gardens — Facebook, Google and Amazon — have a kind of identity resolution nirvana. They can approach each user as a single identity, since those users are usually logged on. […]...
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How to Prepare for a Successful Marketing Analytics Implementation

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join us to learn best […]...
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Cybersecurity for marketers: Teamwork is key to protect data

There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level breaches across multiple industries, it is now a significant concern for corporations and smaller businesses alike. From 2017 to 2018 alone, the number of cybersecurity merger and acquisition deals rose by 12 percent, thanks […]...
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Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest version its Transparency and Consent Framework (TCF) later this year. Google, which has continued to postpone its official alignment with the General Data Protection Regulation (GDPR) consent tool, said it will officially integrate the framework as a recognized […]...
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Reddit App Install ads are here, along with new 3rd party attribution options, more tracking capabilities

Reddit announced on Wednesday its cost-per-click (CPC) ads now include an App Install campaign objective. The company has also added seven new attribution reporting providers to its list of available third-party integrations, along with updated tracking capabilities for its Conversion Pixel. Reddit’s App Install ads. After introducing CPC ads less than a month ago, the […]...
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