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The top retailer marketing strategies to compete with Amazon Prime Day

Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. This year, the 48-hour Prime Day mega-sale kicks off Monday, July 15 and is shaping up to be the biggest online shopping day to date. Amazon may have been the […]...
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The MarTech Minute: IBM seals $34B Red Hat deal, Facebook’s new deep learning model

MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. Cognitiv adds incremental lift tool to suite of solutions. The new product runs on several neural networks simultaneously to help digital marketers predict whether impressions will result in conversions […]...
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The MarTech Minute: Watson spinoff gets a new name, Gartner’s predictions for AI

MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. Centerbridge Partners reveals name for IBM Watson-spinoff. The new entity, Acoustic, was announced weeks after the launch of the new marketing cloud company, which promises to […]...
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4 steps to becoming an experience brand

Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and automated technologies, experience has replaced this long-heralded advantage. Brands positioned with a customer-first, always-on experience optimization approach and those who build for personalization are poised to be market leaders. Becoming an experience-focus brand has been painted as […]...
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Improve customer experience with scenario analysis

Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation, let’s say a podcast hosting platform that will integrate with your website. You complete some initial research, talk with some colleagues, reach out to your LinkedIn network and identify a list of potential providers […]...
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Video marketing tops list of marketers’ priorities, voice search ranks low

According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The Mondo Creative & Digital Trends report revealed that 67% of digital marketers and creatives anticipate video marketing as their first priority. When it comes to search engine marketing, […]...
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Marketers want more data, analytics, tech for improved personalization [Study]

Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers. And with a plethora of channels to choose from, it can be difficult to determine where to allocate budget and resources to ensure the best customer experiences — and drive the best outcomes. Earlier this year, performance […]...
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Salesforce asserts its position in CDP space, reports another record quarter

Salesforce co-CEOs, Keith Block and Marc Benioff Closing out another quarter with record earnings, Salesforce reported revenue growth of 22%, bringing its quarterly revenue up to $4 billion — 22% year-over-year growth for the San Francisco-based software giant. The company cited organic and inorganic growth with its acquisitions of Tableau, Salesforce.org and ClickSoftware. “Following an […]...
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