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Why clean data is key to organizational success

The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of […]...
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Major brands commit to mitigating adtech bias

Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The announcement came at the Cannes Lions International Festival of Creativity. IBM is encouraging brands to take the Advertising Fairness Pledge. The initiative builds on research […]...
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We’re implementing DAM! Where do I start?

Congratulations! You have the approvals and budget for your company’s first digital asset management (DAM) solution and are ready to jump in. Now what? The excitement of the early days of your DAM journey can quickly give way to apprehension when faced with the question: Where do I start? Where are my assets? Before you […]...
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Drive performance and better digital customer experiences

Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS Marketplace, solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them. Using Bench Metrics links behind your marketing […]...
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ActionIQ rebrands and launches CX Hub

Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. After eight years of growth as a […]...
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Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29. In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo […]...
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Are you still using spreadsheets to manage your work? Take our poll

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes […]...
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Email: An early check in before the holiday madness begins

Remember the GEICO TV commercial where Caleb the Camel swaggers through an office shouting, “Guess what day it is?”   Now picture me hanging over your cubicle and waving my hands to get your attention.  “Mike, Mike, Mike, Mike, Mike! Guess what time of year it is!”  “Time to think about the holidays?” you answer in […]...
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