A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study.  Despite this, the marketers don’t believe that they’re getting the funding they need. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according […]...

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, it’s now two months later and many marketers can still use their UA accounts as usual. Why we care. The majority of marketers […]...

“Together, AI and cloud-native platforms open the aperture of automations in our companies wide, opening the floodgates for new ideas to be automated and see the light of day.” “The New Automation Mindset” is a book published just last week by Vijay Tella, co-founder and CEO at Workato, and his co-authors Scott “Chief Martec” Brinker […]...

Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? Without this really important alignment, we’re seeing stressed-out marketers who can’t say no to anything. If your marketing team is getting buried in an endless list […]...

Via: www.marketingland.com...

This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. Keep an eye out, as we will be adding to it. ABM To target and engage high-value accounts with personalized experiences you need to follow these ABM experts. AI and marketing The must-follows to keep […]...

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.  A look […]...

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What […]...

Did you know? In 2022, Black Friday online sales totaled over $9.12 billion, and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement for […]...