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Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered […]...
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Salesforce Marketing Cloud launches new analytics tools powered by Datorama

Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all powered by Datorama. They mark the first new Datorama solutions since Salesforce acquired the marketing intelligence and analytics platform in July 2018. Datorama is now part of Salesforce Marketing Cloud. The Datorama Marketing Cloud connectors. Marketers will […]...
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SMX West is next week – don’t miss your chance to attend!

Generate leads, drive sales, and achieve your traffic goals with proven SEO and SEM tactics from 40+ search marketing experts. Attend SMX® West, January 30-31 in San Jose! Book your pass by January 29 to save up to $300 off on-site rates! Join us to: Discover how to create high-performing campaigns that boost awareness, traffic, […]...
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Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launching new Facebook brand safety tools. Facebook’s brand safety certification. After more than a […]...
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OpenX becomes first major ad exchange to operate completely in the cloud

OpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced five-year, $110 million partnership between OpenX and the Google Cloud Platform, OpenX CTO Paul Ryan told me, is the first step toward the exchange’s move this year into people-based marketing. 15,000+ servers. Previously, he […]...
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The digital natives are restless

The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding digital, more than 90 percent of retail spend still occurs in stores. Here’s another “90 percent” yardstick. I’d say the average brand now has about 90 percent of e-commerce figured out. […]...
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MarTech Today Research: A marketer’s guide to enterprise SEO platforms

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection process can be overwhelming. A new report from MarTech Today Research looks at 18 enterprise SEO platforms, selected […]...
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Assessing Multi-Touch Attribution’s value: Is it worth the effort?

In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the incremental impact of each ad, keyword phrase, video or downloaded white paper that led […]...
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