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Marketo announces new entry-level certification for marketers

Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What it is. The entry-level certification is intended to show that the recipient has a basic understanding of marketing automation, general marketing concepts and basic email automation on the platform, thus providing evidence of Marketo skills […]...
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MarTech Today: Building marketing ops out of chaos, Chrome browser polices ‘abusive’ sites & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: How to build a marketing operations organization out of chaos Dec 5, 2018 by Debbie Qaqish Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges […]...
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Google now allows its Chrome browser to remove all ads from ‘abusive’ sites

Out this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac and Linux — adds the ability for Chrome to detect websites with deceptive or overly-aggressive ad techniques, and block their ads. Such sites, presenting what Google calls “abusive experiences,” will be blacklisted by […]...
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Firefly adds mobile device-like targeting to ads on car rooftops

A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH) signs. ‘Situationally aware’ outdoor mobile signs. Firefly has installed digital signs atop hundreds of taxis and other rent-on-demand vehicles like Lyft or Uber during its months-long beta phase in Los Angeles and San Francisco. The […]...
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Get your sneak peek at the MarTech agenda

Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® April 3-5, 2019, in San Jose for proven strategies from real-world experts. Here’s a sneak peek: Tracks and topics that matter The grand vision of martech guides the creation of our agenda, with speakers and sessions like… “NextGen Marketing: How Artificial […]...
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MarTech Today: Firefly’s mobile device-like targeting to ads on cars, Marketo’s new entry-level certification & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Firefly adds mobile device-like targeting to ads on car rooftops Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a […]...
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Why virtual assistants are not ‘one size fits all’

Marketers have long understood the importance of a customer-centric approach, but this mindset has never been more crucial. More than two-thirds of marketers today believe their companies compete primarily on customer experience (CX), and with more marketers realizing the importance of CX, this number is projected to grow to 81 percent within two years. Superior […]...
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4 strategies to drive growth in 2019 with voice

As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data. At some Fortune 500 companies, CMOs are even being replaced by new C-suite roles such […]...
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MarTech Today: Out-of-home inventory becomes just another channel, why virtual assistants are not ‘one size fits all’ & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel Dec 7, 2018 by Barry Levine Announcements this week by Adelphic and MobPro highlight new forms of retargeting, […]...
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AI in action

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]...
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