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Published On - 6 June, 2023
Sin categoría
November online spending up only 0.1% heading into Black Friday
Online shoppers spent $64.59 billion for the first three weeks in November — a 0.1% increase from the same period last year, according to Adobe Analytics data released today. During that time there were nine days with sales of more than $2 billion. A silver lining. Adobe says the fact that spending hasn’t dropped from […]...
Published On - 6 June, 2023
Sin categoría
4 tips for a great CDP implementation
If you’re reading this article, you’ve probably heard that customer data platforms (CDPs) have many benefits to offer. Among them is the ability to monitor site traffic, then “stitch” or connect this information to other data sources in your tech stack. While this is true, there is a caveat to consider during the CDP implementation […]...
Published On - 6 June, 2023
Published On - 6 June, 2023
Sin categoría
How brands are using CTV and OTT for the 2022 FIFA World Cup
The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many […]...
Published On - 6 June, 2023
Sin categoría
Over half of marketers are using the metaverse or considering it
Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% of respondents said they were currently invested in metaverse experiences, while another 36% said they were considering it. The metaverse was […]...
Published On - 4 June, 2023
Sin categoría
Online retail kicks off holiday season with record sales
Online retail sales set records on Black Friday and Cyber Monday. That’s the conclusion of reports from Adobe Analytics and Salesforce, which differed on the exact amounts. U.S. Cyber Monday total online sales Adobe: $11.3 billion — 5.8% increase from 2021 Salesforce: $12.2 billion — 8% increase from 2021 U.S. Black Friday total online sales […]...
Published On - 4 June, 2023
Sin categoría
LiveIntent launches Identity Enrichment on Salesforce AppExchange
LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. “Identity Enrichment is a welcome addition to AppExchange, as they power digital transformation for customers by delivering them accurate CRM data,” […]...
Published On - 4 June, 2023
Published On - 4 June, 2023
Sin categoría
Yahoo and Taboola sign “30-year” exclusive ad agreement
Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the […]...
Published On - 4 June, 2023