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MarTech Today: CRMs in a CDP world, Amazon ad tools & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Is there a place for CRMs in a CDP world? Oct 26, 2018 by Barry Levine Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms […]...
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Is there a place for CRMs in a CDP world?

In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the years, the ways in which salespeople deal with customers and potential customers have changed, and the CRM has incorporated many of those changes. The rise of social media and the importance of mobile, for instance, has […]...
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The MarTech Minute: Ex-Twilio exec now Segment CFO, Updates to Oracle’s Bronto, more

  Martech in Motion Data Plus Math teams up with LiveRamp The companies say that through the partnership, Data Plus Math will provide attribution and lift reporting on addressable television advertising campaigns for LiveRamp clients. The reporting will be made available through Data Plus Math’s MediaFX platform and measures the effectiveness of TV advertising in […]...
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Paid Search Tactics That Drive Quality Inbound Calls

Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls to businesses to increase year over year to $162 billion. Isn’t it time to re-imagine […]...
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Snap Inc. Q3 revenue reached new heights, but users keep leaving

Source: Snap Inc. Snap Inc. released its third-quarter earnings results on Thursday, reporting revenues of $297.6 million for the quarter — a 43 percent jump year over year, and new record. However, the company reported a loss of two million daily active users (DAUs) from last quarter, dropping to 186 million in Q3. Snap’s gradual […]...
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Amazon advertisers are in the market for campaign automation tools

Image: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to help advertisers automate campaign management. That’s according to our inaugural Amazon Advertising Forecast 2019, released Wednesday. 44% of Amazon advertisers plan to add campaign automation tools in 2019. In an online survey conducted by […]...
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MarTech Today: Google’s Q3, Kochava launches Traffic Index & 80 percent of Amazon advertisers will increase budgets

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Google Q3 results: Strong earnings beat expectations but revenues fall short Oct 25, 2018 by Greg Sterling Revenues were $33.7 billion, earnings were $13.06 billion. Kochava launches its Traffic Index […]...
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Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to […]...
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Amazon reports 3rd straight quarter of triple-digit ad revenue growth

Amazon released its Q3 earnings report on Thursday, reporting 29 percent year-over-year revenue growth with $56.6 billion in sales for the quarter. The company’s digital advertising business is continuing to show consistent acceleration. This was the third consecutive quarter for Amazon’s ad sales to see triple-digit growth, up 123 percent to $2.495 billion for the […]...
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