All posts by support

Sin categoría
Blank Image

Adobe adds Customer Journey Analytics, designed to be accessible to all marketers

Adobe has released Customer Journey Analytics as part of its Adobe Analytics platform. The new analytics offering is powered by Adobe Experience Platform and is touted as an easy-to-use, interactive analytics interface that enables “anyone in an organization” to work with data, not just data scientists. “From the start, the team developed the Customer Journey […]...
Sin categoría

Search Marketing Benchmark Report for SaaS

The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from our 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can relate back to your department. Search marketing is not just about traffic and keywords, […]...
Sin categoría
Blank Image

Call Tracking Demystified: Uncovering new opportunities for digital marketers

Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns? Call tracking and analytics are rapidly evolving to provide in-depth call data that can […]...
Sin categoría
Blank Image

If you want to be agile, you may need to change your company’s culture

If you want to jump on board with the agile marketing bandwagon, that’s great! But before you do, realize that your company culture may need a substantial overhaul before you can really reap the benefits. Before embarking on an agile transformation, you need to be culturally ready to embrace a new way of working. Adapting […]...
Sin categoría
Blank Image

If you want to be agile, you may need to change your company’s culture

If you want to jump on board with the agile marketing bandwagon, that’s great! But before you do, realize that your company culture may need a substantial overhaul before you can really reap the benefits. Before embarking on an agile transformation, you need to be culturally ready to embrace a new way of working. Adapting […]...
Sin categoría
Blank Image

Product adoption: It’s tough to get return on investment with something that isn’t used

My path to martech was through tech. I focused on managing websites, functionality, integrations, software development, business requirements and so on. Marketing came into the scene when I joined a website team within a marketing department. Due to this, my bias historically has leaned towards optimizing the technical side, but I’ve learned that the business […]...
Sin categoría
Blank Image

McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience

McDonald’s Corporation announced that it has entered an agreement to acquire voice-based technology provider Apprente, marking the company’s second tech acquisition this year. In April, McDonald’s bought personalization and decision logic technology Dynamic Yield which it plans to have working in all U.S. and Australian drive-thrus by the end of this year. These moves indicate […]...
Sin categoría
Blank Image

McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience

McDonald’s Corporation announced that it has entered an agreement to acquire voice-based technology provider Apprente, marking the company’s second tech acquisition this year. In April, McDonald’s bought personalization and decision logic technology Dynamic Yield which it plans to have working in all U.S. and Australian drive-thrus by the end of this year. These moves indicate […]...
Sin categoría
Blank Image

Snapchat adds DoubleVerify as brand safety, viewability measurement partner

DoubleVerify, an audience measurement and verification solution, is now a Snapchat Measurement Partner, adding to the list of social media platforms DoubleVerify partners with to provide viewability measurement. Why we should care DoubleVerify offers the most comprehensive third-party viewability measurement for Snapchat campaigns, with coverage across Snapchat’s Filter, Lens, Snap Ad (display and video) and […]...
Español