All posts by support

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OpenX becomes first major ad exchange to operate completely in the cloud

OpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced five-year, $110 million partnership between OpenX and the Google Cloud Platform, OpenX CTO Paul Ryan told me, is the first step toward the exchange’s move this year into people-based marketing. 15,000+ servers. Previously, he […]...
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The digital natives are restless

The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding digital, more than 90 percent of retail spend still occurs in stores. Here’s another “90 percent” yardstick. I’d say the average brand now has about 90 percent of e-commerce figured out. […]...
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MarTech Today Research: A marketer’s guide to enterprise SEO platforms

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection process can be overwhelming. A new report from MarTech Today Research looks at 18 enterprise SEO platforms, selected […]...
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Assessing Multi-Touch Attribution’s value: Is it worth the effort?

In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the incremental impact of each ad, keyword phrase, video or downloaded white paper that led […]...
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CDP Optimove adds ability to test campaign strategies

As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what might be called an incrementality engine. The New York City-based CDP already offers an orchestration layer that triggers campaign implementation, interacting with email service providers, ad platforms and other tools that generate campaigns. It […]...
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How to create landing pages that convert

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion […]...
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3 reasons chatbots are transforming the automotive industry

Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses and their products. As Artificial Intelligence advances, these conversational experiences provide a real-time way for consumers to interact with their favorite brands – without having to stay on hold for lengthy periods or pick up the […]...
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