Monthly Archives: March 2023

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11 steps to boost marketing metrics with employee happiness

How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to celestial heights?  As a marketing executive, you must elevate your entire team’s performance. But cracking the whip, as the idiom goes, is an […]...
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When I asked ChatGPT to write an article about ChatGPT

Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them?   Artificial intelligence of various colors and flavors has assisted the marketing world over the last few years from chatbots […]...
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HubSpot to cut around 7% of workforce by end of Q1

This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. In a Securities and Exchange Commission filing it put the scale of the cuts at 7%. This would mean losing around 500 employees from its workforce of over 7,000. The reasons cited were a downward trend in business and a “faster […]...
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Webinar: Kickstart your first-party data strategy

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the […]...
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What is a conversion optimization platform?

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. COPs are also sometimes […]...
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Big Lots’ approach to building an identity roadmap

As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put a roadmap in place to align organizational teams and connect customer data. “Creating and delivering a great customer experience starts with […]...
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Top 10 immersive marketing events of 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Another that is highly selective about when and how I travel, ensuring my health is […]...
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