Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers Ascend2. Further, only 19% strongly agreed that their technology is up to the job. The data on data isn’t all bad. Some 49% of marketers agreed “somewhat” they had […]...

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates:  Create custom goals based on any property  Build custom reports using marketing email analytics (beta) Use HubSpot Subscriptions with free trial offers Add a […]...

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Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build […]...

Toyota has launched an AR experience for U.S. car buyers interested in the latest model of the Toyota Crown. The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. The app-free AR experience was developed in […]...

A digital asset management (DAM) system is much more than a virtual storage locker for your company’s intellectual property. It enhances  productivity and efficiency in the search for, and re-use of, marketing assets through artificial intelligence and automation. Reaping the full benefits of a DAM, requires capturing workflows so administrators can address redundancies. For example, […]...

Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that […]...

Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because they are at the heart of the artificial intelligence which is built on them. Marketers rely on AI systems to provide neutral, reliable data. If it doesn’t, it can misdirect […]...