Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Converting is free and businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features. Buy what can you really expect if you convert? Here’s how to make the […]...

Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of […]...

Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are spread ever thinner, while finding it harder to identify content they want to engage with. This comes even […]...

Today, Salesforce introduced new features for their Service Cloud and Marketing Cloud. Marketers will be able to use more conversational intelligence and identity resolution capabilities to boost customer engagement. Why we care. You can’t have seamless customer experience without improved employee experience and workflow. Some of these improvements to the Service Cloud address both issues. […]...

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. They also announced an update to their CTV targeting and measurement capabilities. What they do. The CTV solution now has improved targeting and measurement functions. This proprietary stack is designed to drive […]...

Email marketing has long been a moving target — from the evolving landscape of email service providers to constant changes in infrastructure and security. Despite this, visual imagery remains one of the key elements of successful email marketing campaigns, even though it poses one of the biggest challenges to email marketers. Many marketers are skeptical […]...

Zendesk, the customer service and CRM suite, is taking more public criticism from JANA Partners LLC, a significant shareholder in the platform. Following a savage and personalized attack on Zendesk’s proposed acquisition of Momentive (including Survey Monkey) in December 2021, and a letter last month urging the Board to set a date for the 2022 […]...

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you have much more wheat than chaff. The crumbling of […]...

Steve Tzikakis, CEO, Sitecore. Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever, headless ecommerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Sitecore has now confirmed the full integration of the core products from those acquisitions. […]...

Design by Matt Kornhaas for MarTech Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. What it does. Ogury’s creative builder will enable marketers […]...