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Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said […]...
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Via: www.marketingland.com...
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As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages (Wunderkind Audiences, formerly […]...
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Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. It’s okay to admit you never it called that before. This involves rendering a 3D world that one can interact with […]...
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Via: www.marketingland.com...
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A customer data platform (CDP) centralizes an organization’s customer data, providing a 360-degree view of each consumer. But the accuracy of the 360-degree views is only as good as the data that’s in their records. “[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need […]...
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Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one of the standout findings of the 2022 MarTech Replacement Survey. Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we […]...
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Via: www.marketingland.com...
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Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Favorability. Participants in the study gave a favorable rating 59% of the time when exposed to […]...
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Summer’s here and the shoppers are wary. Consumer spending increased in May, but only by 0.2%, according to the Bureau of Economic Analysis. This explains why 76% of U.S. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. […]...
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