Monthly Archives: August 2022

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Why we care about mobile marketing: A guide for marketers

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision […]...
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Tools to optimize the customer journey launched by mParticle

Customer data platform mParticle has announced the launch of a set of tools under the name Journeys to support the optimization of each step of the customer experience. Journeys aims to combine customer journey analysis, testing and orchestration into a single workflow. The toolset is also geared to overcome organizational and process-based silos, providing insights […]...
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Identity and attribution can give your first-party data strategy a boost

Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring market performance,” said Gloria Ward, director of identity strategy at Acxiom, in a recent panel at The MarTech Conference (scroll down to see video of the full session).  Ever […]...
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Google is giving users greater control over what ads they see

Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled its annual I/O Summit event yesterday.  My Ad Center is supposed to let users like, share or block any ad across selected Google properties. They’ll also be able to […]...
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Using search and email to recognize customer intent

I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have railed against browse-abandon emails (read […]...
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