We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. Over the […]...

Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Register today for “Benchmark […]...

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The annual ranking of Genius Brands are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints […]...

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize Virtual meetings, chat apps, automated […]...

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. These enhancements include: In-store goals Burst campaigns for seasonal foot traffic ‘Experiment tools’ to help test potential lift More insights Support for Search 360 and the Google […]...

Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.” Meanwhile, a parallel, and potentially a […]...

It’s never a good sign for a company when the Federal Trade Commission gets snarky. So, it was bad news for Twitter on Wednesday when the FTC said: “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” The social media firm was fined for allegations it used email addresses and […]...