MarTech Today: iOS 12, third-party validation of brands & a post-GDPR spike in CPMs for non-targeted inventory

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • Report: Arizona attorney general investigating Google location tracking
    Sep 12, 2018 by Greg Sterling
    Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies.
  • Guide to the top marketing automation platforms
    Sep 12, 2018 by Digital Marketing Depot
    Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals.

From Around The Web: