MarTech Today: Branch buys TUNE’s attribution platform, Radius launches B2B CDP & iOS 12 gives marketers more options

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

  • Branch buys TUNE’s attribution platform
    Sep 13, 2018 by Barry Levine
    The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data — which TUNE no longer had.
  • Radius launches customer data platform for B2B
    Sep 13, 2018 by Barry Levine
    The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.
  • Protect Your Brand: The best defense is a good offense
    Sep 13, 2018 by Digital Marketing Depot
    Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and stop it? How do you […]

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