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Inbound marketing and sales platform HubSpot introduced a native video function to its platform, through an integration with business video platform Vidyard, on Wednesday. The new capability, which highlights the growing importance of video in business, operates inside the HubSpot dashboard for marketing, sales or service, Vidyard co-founder and CEO Michael Litt said. Previously, HubSpot […]...
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Although a slim majority of consumers are wary of companies’ intentions when it comes to handing over personal data, Gen Z and millennials are more game to take that risk — as long as they are getting something in return, according to a recent report on customer trust trends from Salesforce. The report was generated […]...
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The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing. Here’s one of the themes we’ll explore in detail… The ‘new’ new rules of marketing In a recent chiefmartec […]...
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Nike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos and prompted one Louisiana mayor to ban Nike products from city rec facilities. Even President Trump argued, “Nike is getting absolutely killed with anger and boycotts.” But the calculated gamble appears to have paid off for shoe giant […]...
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: From artificial intelligence to tangible action: Executing on AI insights at scale Sep 10, 2018 by Tasso Argyros How customer data platforms let marketers take action on information gleaned through […]...
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After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart speakers are an important, emerging commerce channel. Adobe surveyed 1,000 US consumers, both owners and […]...
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Augmented reality (AR) development firm 8th Wall unveiled on Tuesday what it says is the world’s first AR solution for mobile browsers. 8th Wall Web allows marketers to offer interactive AR content without forcing their customers to download an app or scan an image marker such as a QR code. Erik Murphy-Chutorian, chief executive officer […]...
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Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and Amazon’s ad tech stack consolidations in recent months. Oath Ad Platforms for marketers rolls up technology gained from several acquisitions: BrightRoll, One by AOL and […]...
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Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. According to social media marketing consultant Matt Navarra, who shared a notice Facebook sent to its Marketing Partner network, […]...
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up Sep 11, 2018 by Amy Gesenhues Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include holiday […]...
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