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Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer marketing, but they’re hesitant because they have a small budget or aren’t ready to go all-in for a strong campaign. If you are just getting started with influencer marketing, here are a few ways you […]...
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook extends video Ad Breaks to 21 more countries Sep 24, 2018 by Amy Gesenhues Publishers and creators in Europe, Central and South America and Asia will now be able to […]...
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A screenshot from the AR preview for “The City” Augmented reality has a new job: promoting a podcast series. That’s how USA Today is using the technology, for its 10-episode podcast series “The City” that becomes available today. Employing original investigative reporting by the publication’s podcast staff, the series chronicles the early-90s story of an […]...
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The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its Analytics Cloud, announced Monday. It employs the company’s Sensei artificial intelligence layer to find the “unknown unknowns,” even when the user hasn’t asked for that specific info. How it works. […]...
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Facebook is extending Ad Breaks to 21 more countries spread across Europe, Central and South America and Asia. Facebook is also rolling out a “bulk video upload” feature for approved Pages to upload multiple videos eligible for Ad Breaks ad placements. With this latest extension for Ad Breaks, more inventory becomes available for Facebook video […]...
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For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touch points and devices. Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people. People-based marketing is the ability to identify customers and prospects […]...
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In its 11th annual holiday forecast, digital agency NetElixir projects online revenue will grow by 15 percent over last year to roughly $97 billion. Based on its analysis, Amazon is expected to account for 40 percent of holiday sales and mobile is expected to drive more than 42 percent of total online sales. Strong early […]...
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for […]...
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Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing Land and MarTech Today. The Community Editor is first a convener, adept at cultivating a strong community of contributors who have demonstrated high-level expertise in digital marketing and wish to help […]...
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Two products being announced: Einstein Voice Assistant and Einstein Voice Bots. Einstein Voice Assistant promises more intuitive interaction with Salesforce tools and data; Voice Bots will enable Salesforce customers to build their own voice assistants quickly and simply. The products won’t be available until summer and winter 2019; pricing has not been determined. Ahead of […]...
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