Monthly Archives: February 2022

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YouTube rolls out more ad extensions, incremental lift measurement

YouTube advertisers will soon have new extensions options for their ads and enhanced brand lift measurement opportunities. Why you should care Google continues to extend ad extensions to TrueView in-stream ads. It already offers location and form extensions for YouTube. Advertisers will be able to include actions like finding a movie time, downloading an app […]...
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Adobe makes its venerable PDF more collaborative

If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things that acted differently in different devices and screens. With PDFs, marketers — among others — could issue press releases, white papers, printable surveys, case histories and many other documents, confident that users would […]...
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MarTech Today: Adobe/Placed targets linear TV, Marketo updates & YouTube rolls out more ad extensions

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Adobe bringing digital targeting, measurement capabilities to Linear TV Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures. Release Notes: […]...
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Marketing Day: Pinterest ad revenue, Pew social media report, YouTube ad extensions

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Publishers on Twitter can now monetize videos viewed by global audiencesOct 1, 2018 by Amy Gesenhues Previously, publishers could only monetize organic video content within their home country feeds. Pinterest expected […]...
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Publishers on Twitter can now monetize videos viewed by global audiences

Twitter is making it possible for publishers to monetize videos viewed by all followers — not just those in their home countries. Previously publishers could only have in-stream ads inserted in videos that displayed to in their home-countries. With this latest update, publishers will be able to monetize their organic video content globally. Why marketers […]...
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Pinterest expected to hit $1 billion ad revenue by 2020

Pinterest’s ad revenues are on target to reach $553.3 billion this year and to top $1 billion in 2020, according to new data from digital research firm eMarketer. Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing it audience through advertising. However, […]...
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Pew: Internet adoption, social media usage have been flat since 2016

Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media and the internet overall is roughly identical to 2016 figures, or even down slightly: The shares of U.S. adults who say they […]...
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