YouTube advertisers will soon have new extensions options for their ads and enhanced brand lift measurement opportunities. Why you should care Google continues to extend ad extensions to TrueView in-stream ads. It already offers location and form extensions for YouTube. Advertisers will be able to include actions like finding a movie time, downloading an app […]...

Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that. “Getting the right technology isn’t sufficient for digital success, but it is necessary to get the right fit,” Byrne, the founder of analyst firm Real Story Group, said Monday during a workshop he led on how to buy […]...

Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and insights for marketing users. Here are a few of the major items from that release. Leveraging AI for account setup. Users can now employ AI from predictive lead scoring firm Mintigo to automatically build accounts […]...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Publishers on Twitter can now monetize videos viewed by global audiencesOct 1, 2018 by Amy Gesenhues Previously, publishers could only monetize organic video content within their home country feeds. Pinterest expected […]...

Twitter is making it possible for publishers to monetize videos viewed by all followers — not just those in their home countries. Previously publishers could only have in-stream ads inserted in videos that displayed to in their home-countries. With this latest update, publishers will be able to monetize their organic video content globally. Why marketers […]...

Pinterest’s ad revenues are on target to reach $553.3 billion this year and to top $1 billion in 2020, according to new data from digital research firm eMarketer. Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing it audience through advertising. However, […]...

Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media and the internet overall is roughly identical to 2016 figures, or even down slightly: The shares of U.S. adults who say they […]...