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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Sep 28, 2018 by Barry Levine In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between […]...
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Last year Adobe launched Adobe Advertising Cloud TV to bring data-driven planning and targeting to video advertising across screens, including traditional TV (linear TV). Last week at an annual customer conference, the company announced a new round of partnerships and integrations, including offline measurement. Range of data partners. Adobe is integrating Nielsen national TV ratings, […]...
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Martech in Motion ContentSquare unveils new CX solution CS Live delivers customer experience (CX) information in real-time with one click. Users can download the browser plugin from the Chrome Web Store and browse their sites for instant CX analytics, insights and answers to their CX and visitor engagement questions. Adobe launches a new suite of […]...
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 50 million Facebook user accounts hacked Sep 28, 2018 by Amy Gesenhues After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed. For […]...
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Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized vendors. But a San Francisco startup named Findera is launching this week what it sees as a simpler and cheaper solution for finding leads: a free vertical search engine optimized for business professionals. […]...
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Facebook announced on Friday it had discovered a security breach affecting almost 50 million user accounts. The company says attackers exploited a vulnerability within the “View As” feature — a setting that lets users see what their profile looks like to other users. Currently Facebook doesn’t know if the attackers have misused the hacked accounts […]...
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The Advertising ID Consortium announced earlier this month that it will be ramping up its efforts toward adoption of standardized methods for targeting digital ads to users across devices. To do so, the group says it will work with other tech leaders to ensure that marketers are able to easily access user exposure data within their […]...
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Facebook has confirmed it targets ads to users based on phone numbers they provide for two-factor authentication (the process used to protect a user account) and contact information taken from friends’ contact lists that can be matched to their accounts — even if they haven’t added that information to their accounts. The test. Gizmodo reporter […]...
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: 33Across launches ‘first open exchange with only viewable inventory’ Sep 27, 2018 by Barry Levine The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’ […]...
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Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech® Conference next week in Boston, where HubSpot VP Brinker is conference chair, he posted last month a thought piece on “The 4 Forces of Marketing Operations & Technology.” […]...
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