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The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase – by combining Salesforce customer data with Google Analytics 360 online data. Knowing what happens before a prospect becomes a buyer, and after they have engaged with your brand, informs […]...
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create […]...
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Watson-powered ads (right) are now available on any site or app, not just Weather.com or the Weather Channel app. It’s a good thing IBM’s Watson super-smart computer doesn’t need to sleep. Because his parent company is making him work all the time. The Jeopardy winner now has three new job descriptions, announced this week: Watson […]...
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Martech in Motion Liferay scoops up Triblio The company says it is committed to growing Triblio’s Account-Based Marketing (ABM) business and will explore opportunities to further personalize the customer journey with account-specific content and messaging for the DXP audience. Applift announces new solution, rebrand Mobile Journey Advertising is focused on performance-centric outcomes through cost per […]...
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook is giving more Instagram developers access to AR camera features Oct 5, 2018 by Amy Gesenhues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from […]...
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Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark AR and announced it is expanding the platform to more developers on Instagram. Developers can now apply to join the larger closed beta program. Why marketers and influencers should care Spark AR allows developers for […]...
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Now that everybody on your marketing team is back from their summer distractions, it’s time to get down to serious business – how to make more money so your annual revenue projection stays on course. In an earlier column, I gave you a 5-point checklist to get approval for a tech project that will help […]...
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“Are you going to listen to me or to the couple at that table?” demanded my wife, probably for the 10,000th time. We were at dinner and, once again, I was caught eavesdropping on the conversation of nearby patrons. Truth be told, I do more than listen — I try to construct the full story […]...
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A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson is designed to create an expanded platform for brands that can handle customer service, custom bot creation and more. What each company brings. Conversable founder and CEO Ben Lamm told me via email that his […]...
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According to a report out this morning, “hundreds of thousands” of users of Google+ had their data exposed to third-party developers back in March. The company decided not to disclose the event “because of fears that doing so would draw regulatory scrutiny and cause reputational damage,” the WSJ reports. Half a million profiles. In the […]...
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