MarTech Today: Vertebrae’s web-based AR platform for retailers, when to switch to account-based analytics & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • AR/VR agency Vertebrae launches web-based AR platform for online retailers
    Nov 12, 2018 by Barry Levine
    Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree detail.
  • 3 signs it’s time to make the switch to account-based analytics
    Nov 12, 2018 by Sponsored Content: Terminus
    If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing […]

From Marketing Land:

  • Facebook Attribution deep dive: Democratizing attribution for digital marketers
    Nov 12, 2018 by Simon Poulton
    Facebook has put aside any platform bias and now there is a way to compare performance across platforms.
  • Last chance: Save $450 on a seat at SMX West
    Nov 12, 2018 by Marketing Land
    Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join them January 30-31 in San Jose for: 30+ tactic-rich sessions and inspirational keynotes Networking events where you’ll meet speakers and peers Guaranteed white-hat tactics from trusted practitioners Top-shelf amenities that make attending productive and convenient, including hot meals, WiFi and more.

From Around The Web: