Monthly Archives: December 2021

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The 5-step approach to driving retail growth

Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon and similar disruptors. But it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce […]...
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It takes a village: Story creation in the digital age

Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy at the box office can be consumed in one go or many but exists—and can be understood—independently of any other works. Many stories are far more diffuse, spanning multiple channels of distribution and even […]...
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The MarTech Minute: MediaMath’s blockchain verification tool, new data syncing tech for Screen6, more

  Martech in Motion Selligent partners with Future With the alliance, Future will leverage Selligent Marketing Cloud’s ‘Offer AI’ product, which uses bespoke artificial intelligence (AI) algorithms to predict the behavior of visitors. Screen6 launches new data syncing tech idSync matches IDs between multiple datasets offline without relying on traditional cookie syncing. Instead, it operates […]...
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National Cinemedia offers first in-theater AR game for a movie

Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented reality (AR) game for moviegoers, part of a series of theater-based AR experiences it began about six months ago. On Friday, the company is releasing what it says is the first movie theater AR game […]...
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Company execs could go to jail for misusing data under proposed U.S. data privacy law

U.S. Senator Ron Wyden (D-OR) released a draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer data. With fines up to 4 percent of a company’s annual revenue, Wyden’s Consumer Data Protection Act [pdf] mirrors elements of Europe’s General Data Protection Regulation (GDPR), which […]...
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Pinterest names Andréa Mallard as the company’s first CMO

Pinterest has hired its first CMO. Formerly CMO at Gap Inc.’s Athleta stores, Andréa Mallard now oversees Pinterest’s global marketing and creative teams. Pinterest’s growing executive team. Mallard is the second C-level executive to join Pinterest this year. In March, the company named Francis Brougher as its first COO. Mallard will report to Brougher in […]...
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