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Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should care This fall, Walmart-owned Jet.com launched a website update aimed at catering to the urban shoppers it says make up the bulk of its customer base. As part of this effort, the company […]...
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Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon and similar disruptors. But it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce […]...
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Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy at the box office can be consumed in one go or many but exists—and can be understood—independently of any other works. Many stories are far more diffuse, spanning multiple channels of distribution and even […]...
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Martech in Motion Selligent partners with Future With the alliance, Future will leverage Selligent Marketing Cloud’s ‘Offer AI’ product, which uses bespoke artificial intelligence (AI) algorithms to predict the behavior of visitors. Screen6 launches new data syncing tech idSync matches IDs between multiple datasets offline without relying on traditional cookie syncing. Instead, it operates […]...
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why you should embrace a full-funnel strategy for programmatic display Nov 2, 2018 by Grace Kaye Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is […]...
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Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time as user behavior has adapted to the internet. And nobody is going to deny that the exact journey to conversion varies from one person to another. But […]...
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Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented reality (AR) game for moviegoers, part of a series of theater-based AR experiences it began about six months ago. On Friday, the company is releasing what it says is the first movie theater AR game […]...
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Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to pay for their Stories to be promoted in user feeds. The ad option is being tested globally, but no specific date has been given for an official launch, according to a TechCrunch report. Why […]...
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U.S. Senator Ron Wyden (D-OR) released a draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer data. With fines up to 4 percent of a company’s annual revenue, Wyden’s Consumer Data Protection Act [pdf] mirrors elements of Europe’s General Data Protection Regulation (GDPR), which […]...
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Pinterest has hired its first CMO. Formerly CMO at Gap Inc.’s Athleta stores, Andréa Mallard now oversees Pinterest’s global marketing and creative teams. Pinterest’s growing executive team. Mallard is the second C-level executive to join Pinterest this year. In March, the company named Francis Brougher as its first COO. Mallard will report to Brougher in […]...
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