Monthly Archives: November 2021

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Send your team to SMX West to amplify learning and savings!

Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the objectives: Send your team to […]...
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Instagram strips out fake ‘likes’ tied to 3rd-party apps

With 119 million followers, Kylie Jenner is one of Instagram’s top influencers. Starting on Monday, Instagram will begin to remove inauthentic engagement with accounts that use third-party apps to grow their follower count and engagement on the platform — a practice that violates the app’s community guidelines and terms of use. Why it matters Instagram […]...
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The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement

With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, target and communicate with consumers more effectively. The sheer volume and range of tools can be downright dizzying: tools for planning and developing, tools for attracting and engaging customers, tools for […]...
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Product listing ads, digital co-op and the $13 billion opportunity

In October my company, Crealytics, hosted a conference called [New York] Know Go. This one-day event focused on one of search marketing’s most exciting new chapters: the rise of digital co-op. The day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid its potential […]...
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Why businesses are relying on Facebook Groups to build engaged audiences

Facebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The move actively distanced brands from their followers […]...
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Why a French ruling against a small mobile ad firm has ad tech on the defensive

Earlier this month, French data authority CNIL put French ad tech company Vectaury on notice for violating consent-gathering rules under Europe’s General Data Protection Regulation (GDPR). Vectaury collects geolocation data through behind-the-scenes methods such as software development kits (SDKs) and real-time ad bidding (RTB) for mobile ad targeting purposes. The company specializes in mobile advertising aimed at […]...
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Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile

According to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day period from Thanksgiving to Cyber Monday. This estimate is based on a consumer survey (n= 7,516) conducted by Prosper Insights & Analytics. Black Friday will see most shoppers. Here’s the anticipated breakdown of shoppers […]...
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MarTech Today: Walmart’s ‘Toy Lab,’ Blockthrough acquires PageFair & the exit sign for the data-driven era

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday Nov 20, 2018 by Barry Levine The effort lets kids explore 20 different popular toys, and then generate […]...
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