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With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying digital agencies to understand how they are evolving to meet the needs of their clients and their own businesses. What practice areas are shrinking or growing? Where do clients want to invest? What skills will be critical […]...
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Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that have been certified by the company. Why it matters Snapchat’s AR camera features are a cornerstone of the app. According to the company, more than one in three of its 186 million daily active […]...
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: PureCars launches an attribution platform just for car dealerships Nov 16, 2018 by Barry Levine The auto dealer-focused online marketing platform says this new solution is the first to solve […]...
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy Nov 16, 2018 by Amy Gesenhues This holiday season, the social media platform has developed special gift-finding tools […]...
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Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal terms were not made public. In the announcement, the two companies emphasized their complementary differences. “The combination of Blockthrough’s proven revenue recovery tools and PageFair’s powerful analytics solution creates the industry’s most comprehensive and effective adblock recovery platform,” […]...
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“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Last year, we wrote the Martech Manifesto as a rallying cry for this community: Senior-level marketers who are passionate about exploring the […]...
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According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did the data-driven era miss an exit? The modern marketer can use […]...
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Integrate’s LinkedIn Native Connector automates list scrubbing process for leads Nov 19, 2018 by Amy Gesenhues The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen […]...
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Screenshot from HomeAway As soon as spatial imagery became available, marketers envisioned using it for the travel industry. Feel yourself in that vacation spot, the thinking goes, and you’re ready to sign up. One problem for marketers is that there are many different kinds of spatial imagery formats, and different kinds of user interfaces. Now, […]...
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Integrate’s latest solution offers a new level of automation for adding cleaned-up LinkedIn leads to a CRM database. What does it do? Integrate has joined LinkedIn Marketing Solutions certified marketing partners program as the first platform to offer a list-scrubbing tool that validates, de-duplicates and automatically adds LinkedIn leads directly to a CRM database. Who […]...
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