Monthly Archives: November 2021

Sin categoría
Blank Image

Help us understand how digital agencies are evolving: Take our survey

With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying digital agencies to understand how they are evolving to meet the needs of their clients and their own businesses. What practice areas are shrinking or growing? Where do clients want to invest? What skills will be critical […]...
Sin categoría

MarTech Today: PureCars’ new attribution platform, ad associations defend US data privacy framework & Amazon owns smart speaker market

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: PureCars launches an attribution platform just for car dealerships Nov 16, 2018 by Barry Levine The auto dealer-focused online marketing platform says this new solution is the first to solve […]...
Sin categoría
Blank Image

Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy Nov 16, 2018 by Amy Gesenhues This holiday season, the social media platform has developed special gift-finding tools […]...
Sin categoría

Blockthrough acquires PageFair, merging two leading anti-adblocking platforms

Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal terms were not made public. In the announcement, the two companies emphasized their complementary differences. “The combination of Blockthrough’s proven revenue recovery tools and PageFair’s powerful analytics solution creates the industry’s most comprehensive and effective adblock recovery platform,” […]...
Sin categoría

Are you a member of the MarTech community? Check out the Manifesto and find out

“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Last year, we wrote the Martech Manifesto as a rallying cry for this community: Senior-level marketers who are passionate about exploring the […]...
Sin categoría

Did the data-driven era miss an exit?

According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did the data-driven era miss an exit? The modern marketer can use […]...
Sin categoría

MarTech Today: Integrate’s LinkedIn Native Connector, Snapchat’s Lens Creative Partners & the decisioning dilemma

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Integrate’s LinkedIn Native Connector automates list scrubbing process for leads Nov 19, 2018 by Amy Gesenhues The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen […]...
Sin categoría

Integrate’s LinkedIn Native Connector automates list scrubbing process for leads

Integrate’s latest solution offers a new level of automation for adding cleaned-up LinkedIn leads to a CRM database. What does it do? Integrate has joined LinkedIn Marketing Solutions certified marketing partners program as the first platform to offer a list-scrubbing tool that validates, de-duplicates and automatically adds LinkedIn leads directly to a CRM database. Who […]...
Español