Sin categoría
Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign on Thursday. Why it matters In July, Facebook began testing AR ads in the News Feed, offering brands the ability to use augmented reality camera effects for ad campaigns. Now that we’re […]...
Sin categoría
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series Nov 14, 2018 by Barry Levine The ads — a static image and a video trailer — […]...
Sin categoría
The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your organization. As marketers get deep into planning for 2019, now is a great time to address fundamental considerations for how you can best build and grow your […]...
Sin categoría
With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These celebrations of commerce are woven into the American identity. The National Retail Federation reported that holiday sales during November and December 2017 increased by 6 percent year-over-year, the […]...
Sin categoría
In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP stories. AMP Story Ads are now out of beta, Google announced Wednesday. The AMP team also announced support with Google Ad Manager to deliver direct sold ads. Why you should care Story Ads are […]...
Sin categoría
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Registration for MarTech is open! Nov 14, 2018 by Marketing Land MarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing complexities, […]...
Sin categoría
A static ad for National Geographic’s “Mars” series, inside a VR environment. Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series. The series, produced by […]...
Sin categoría
Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app. Alert […]...
Sin categoría
Microsoft wants to demystify AI and help more brands and marketers integrate it into their daily business processes. That was one of the central themes of an event in San Francisco yesterday in which Microsoft showcased a range of “real world”customer use cases of artificial intelligence and announced several new AI products and initiatives. A […]...
Sin categoría
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Why did SAP buy Qualtrics? Nov 13, 2018 by Barry Levine The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping […]...
EN
ES
