Monthly Archives: November 2021

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Build a strategy to grow your ABM program for 2019

The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your organization. As marketers get deep into planning for 2019, now is a great time to address fundamental considerations for how you can best build and grow your […]...
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Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers

With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These celebrations of commerce are woven into the American identity. The National Retail Federation reported that holiday sales during November and December 2017 increased by 6 percent year-over-year, the […]...
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Marketing Day: LinkedIn Pages, SAP buys Qualtrics, Black Friday shopping

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Registration for MarTech is open! Nov 14, 2018 by Marketing Land MarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing complexities, […]...
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Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series

A static ad for National Geographic’s “Mars” series, inside a VR environment. Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series. The series, produced by […]...
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LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features

Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app. Alert […]...
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Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’

Microsoft wants to demystify AI and help more brands and marketers integrate it into their daily business processes. That was one of the central themes of an event in San Francisco yesterday in which Microsoft showcased a range of “real world”customer  use cases of artificial intelligence and announced several new AI products and initiatives. A […]...
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MarTech Today: Why SAP bought Qualtrics, ingredients for tastier ABM & the brand safety conversation

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Why did SAP buy Qualtrics? Nov 13, 2018 by Barry Levine The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping […]...
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