Marketing Day: IAB digital ad revenue report, Facebook Stories, AR-platform for retailers

Marketing Day: IAB digital ad revenue report, Facebook Stories, AR-platform for retailers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • Planning for 2019: Can’t-fail ingredients for tastier ABM
    Nov 13, 2018 by John Steinert
    Before adopting any solution for ABM, the data should be easy to understand, implement and highly actionable.
  • 8 ways marketers use call analytics in Salesforce to drive revenue
    Nov 13, 2018 by Digital Marketing Depot
    Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM.

Online Marketing News From Around The Web:

Via: www.marketingland.com