MarTech Today: Why SAP bought Qualtrics, ingredients for tastier ABM & the brand safety conversation

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • Why did SAP buy Qualtrics?
    Nov 13, 2018 by Barry Levine
    The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique identity.
  • Planning for 2019: Can’t-fail ingredients for tastier ABM
    Nov 13, 2018 by John Steinert
    Before adopting any solution for ABM, the data should be easy to understand, implement and highly actionable.
  • 8 ways marketers use call analytics in Salesforce to drive revenue
    Nov 13, 2018 by Digital Marketing Depot
    Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM. […]

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