MarTech Today: Building an ABM strategy, Office Depot’s first holiday-themed AR ad on Facebook & AMP Story Ads exit beta

Here’s our daily recap of what happened in marketing technology today, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • Build a strategy to grow your ABM program for 2019
    Nov 15, 2018 by Peter Isaacson
    Time to revisit your target account list and explore new channels to tighten alignment between sales and marketing.
  • 7 ways to use dynamic content and multiply your conversions
    Nov 15, 2018 by Digital Marketing Depot
    Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]

From Marketing Land:

From Around The Web: