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Predictive ad tech provider AdTheorent is now finding its model users for ad campaigns by asking them to raise their hands. Figuratively, of course. Its new Audience Builder offers 300 x 250 ad units to poll users, and the attributes of users who answer one way or another are immediately employed to create and modify […]...
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E-commerce’s fundamental shift from brave, new technology to status quo is near complete. Consumer fears over the security and safety of shopping online, major obstacles for brands just a few years ago, have given way to demands for more seamless, personalized shopping experiences. Brands are undergoing digital transformations of their own in order to keep […]...
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You may already know this, but turns out your customers aren’t waiting till Black Friday to shop for the holidays. In the past few years, many consumers have been starting their shopping well ahead of the unofficial Black Friday kick off to the shopping season. The retail weekend bracketed by Black Friday and Cyber Monday […]...
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On Sunday, SAP again redefined the capabilities of its marketing platform, announcing the acquisition of survey and research firm Qualtric for $8 billion. Qualtrics offers survey software for assessing customer and employee attitudes for about 9000 enterprise customers. Based in Provo, Utah and Seattle, the company said it would maintain those headquarters and its separate […]...
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LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience in the U.S., with plans to expand globally in the coming weeks. The new Pages will include a content suggestion tool for Page Admins, a suite of tools that help businesses better […]...
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB: Digital ad revenues could exceed $100 billion for first time in 2018 Nov 13, 2018 by Amy Gesenhues Growth continues, driven by mobile. Social and video see double-digit, if flattening, […]...
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Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared to the first half of 2017. That put digital on track to exceed $100 billion in annual ad revenues for the first time, according to the Interactive Advertising Bureau’s (IAB) Internet […]...
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As Thanksgiving nears, I’m always thinking of eating, and maybe about watching a little football. And part of my warm-up to the day includes listening to the New England Patriot’s Bill Belichick’s curmudgeonly ruminations on gridiron business and business in general (listen here). For example, at 9:41 of this Oct. 26 pre-game interview, he said […]...
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Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM. […]...
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It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is becoming less binary: online vs. offline. Particularly among Millennials. Majority intend to buy online. A new survey […]...
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