Monthly Archives: November 2021

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Holiday season is good time to put AI to work for e-commerce

E-commerce’s fundamental shift from brave, new technology to status quo is near complete. Consumer fears over the security and safety of shopping online, major obstacles for brands just a few years ago, have given way to demands for more seamless, personalized shopping experiences. Brands are undergoing digital transformations of their own in order to keep […]...
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Why did SAP buy Qualtrics?

On Sunday, SAP again redefined the capabilities of its marketing platform, announcing the acquisition of survey and research firm Qualtric for $8 billion. Qualtrics offers survey software for assessing customer and employee attitudes for about 9000 enterprise customers. Based in Provo, Utah and Seattle, the company said it would maintain those headquarters and its separate […]...
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Planning for 2019: Can’t-fail ingredients for tastier ABM

As Thanksgiving nears, I’m always thinking of eating, and maybe about watching a little football. And part of my warm-up to the day includes listening to the New England Patriot’s Bill Belichick’s curmudgeonly ruminations on gridiron business and business in general (listen here). For example, at 9:41 of this Oct. 26 pre-game interview, he said […]...
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8 ways marketers use call analytics in Salesforce to drive revenue

Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM. […]...