MarTech Today: Janrain launches Identity Central, Cyber Monday deals for marketers & Zappi partners with Survata

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
    Nov 21, 2018 by Amy Gesenhues
    The ad pods are launching on desktop this year, with a later roll-out to mobile and TV screens.
  • Getting Started with Responsive Search Ads
    Nov 21, 2018 by Digital Marketing Depot
    Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs. Creating RSA conversion goals. Best practices for running RSA campaigns and more.

From Around The Web: