MarTech Today: Forrester buys SiriusDecisions, foldable screens and five essential strategies for B2B marketers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • Forrester decides to buy SiriusDecisions
    Nov 27, 2018 by Barry Levine
    This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ “Demand Waterfall.”
  • 8 best online reputation management tools for your brand
    Nov 27, 2018 by Sponsored Content: Awario
    If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]
  • Foldable screens: No big deal for marketers or potential game changer?
    Nov 27, 2018 by Barry Levine
    Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?
  • 5 essential strategies B2B marketers must master in 2019
    Nov 27, 2018 by Scott Vaughan
    With a solid foundation, the innovative strategies, tactics, programs and tech we deploy will be more impactful.

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