Monthly Archives: July 2021

Sin categoría

Study indicates drastic improvements to managed inbox optimization

Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the key factors that help their email reach the intended inboxes. Reaching the inbox continues to challenge marketers as bad actors continuously develop new methods […]...
Sin categoría
Blank Image

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in what works for you and the customer,” said Adam Kirby, director of marketing at MediaCurrent, an open-source development and digital marketing agency that works with enterprise […]...
Sin categoría

AI for small business is no longer an option. It’s a necessity.

Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, obviously. There are four of us crowded around a small table. Once upon a time, we worked together. We were teachers back then, and now we’re marketers. Every so often, when the stars align, we all […]...
Sin categoría
Blank Image

Report: Email engagement benefits from less send frequency, subject line keywords

Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January through June 2019. Why we should care The report findings detail the effectiveness of different email marketing strategies and […]...
Sin categoría

Will Rich Communication Services (RCS) revolutionize business messaging?

Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users to leverage advanced in-message tools. RCS platforms, however, include solutions for group chat, video, high-resolution images and read receipts – most of which are already offered by […]...
Sin categoría

Learn about the new 5 Ps of Marketing

If you pursued a traditional marketing degree in the past 10 or 20 years, you were probably taught about the 5 Ps: product, price, place, promotion, and people. At the time, they were the key pieces of any marketing puzzle. They helped you figure out what you were selling, where you were selling it, how […]...
Sin categoría

The MarTech Minute: Apple offers rare apology, Cisco’s eyes a new acquisition and SAP’s new content hub

MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. Apple issues formal public apology for its privacy practices. According to a statement from Apple, the company is apologizing for its privacy practices of secretly having human contractors listen […]...
Español