Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers to advance their video efforts. “The features we’re announcing today were built based on feedback from our community of video creators and publishers,” writes Facebook Product Manager Erin Connolly […]...

Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers to advance their video efforts. “The features we’re announcing today were built based on feedback from our community of video creators and publishers,” writes Facebook Product Manager Erin Connolly […]...

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has […]...

We think brand leaders pay creative agencies for big, bold ideas. Ironically, they tend to pick the safest option: pushing piles of expected content through as many channels as possible. But just because there are more agencies can do, doesn’t mean they should be doing it. In fact, research revealed the following conclusion: the future […]...

Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time if you’re not sure how to interpret it. This script is for all keen social marketers looking to jazz up their demographics […]...

Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns? Call tracking and analytics are rapidly evolving to provide in-depth call data that can […]...