If you want to jump on board with the agile marketing bandwagon, that’s great! But before you do, realize that your company culture may need a substantial overhaul before you can really reap the benefits. Before embarking on an agile transformation, you need to be culturally ready to embrace a new way of working. Adapting […]...

My path to martech was through tech. I focused on managing websites, functionality, integrations, software development, business requirements and so on. Marketing came into the scene when I joined a website team within a marketing department. Due to this, my bias historically has leaned towards optimizing the technical side, but I’ve learned that the business […]...

McDonald’s Corporation announced that it has entered an agreement to acquire voice-based technology provider Apprente, marking the company’s second tech acquisition this year. In April, McDonald’s bought personalization and decision logic technology Dynamic Yield which it plans to have working in all U.S. and Australian drive-thrus by the end of this year. These moves indicate […]...

McDonald’s Corporation announced that it has entered an agreement to acquire voice-based technology provider Apprente, marking the company’s second tech acquisition this year. In April, McDonald’s bought personalization and decision logic technology Dynamic Yield which it plans to have working in all U.S. and Australian drive-thrus by the end of this year. These moves indicate […]...

DoubleVerify, an audience measurement and verification solution, is now a Snapchat Measurement Partner, adding to the list of social media platforms DoubleVerify partners with to provide viewability measurement. Why we should care DoubleVerify offers the most comprehensive third-party viewability measurement for Snapchat campaigns, with coverage across Snapchat’s Filter, Lens, Snap Ad (display and video) and […]...

DoubleVerify, an audience measurement and verification solution, is now a Snapchat Measurement Partner, adding to the list of social media platforms DoubleVerify partners with to provide viewability measurement. Why we should care DoubleVerify offers the most comprehensive third-party viewability measurement for Snapchat campaigns, with coverage across Snapchat’s Filter, Lens, Snap Ad (display and video) and […]...

Serious search marketers like you know that in an ever-changing industry, it’s essential to reevaluate what’s new, what’s changed, and what’s next… What’s the latest with Google and Bing penalties? How important is page speed, really? Should voice search be a priority for your company? Do know how to take advantage of new e-commerce platforms […]...