Over the past few years in my role as digital marketing evangelist for a customer experience management company, I have had the opportunity to attend dozens of marketing and technology conferences each year. I attended most of those conferences as a speaker and made it a point to try and learn something new each time […]...

Facebook announced on Tuesday it is testing a number of new features for creators and public figures on the platform. Among the new features is a Collaborative Stories function that allows multiple public figures to post within a single Facebook Story. Facebook is also releasing new ways for creators to engage with fans and more […]...

On Tuesday, Apple held its annual hardware keynote to showcase the company’s new device offerings – especially the iPhone. Among the several announcements were indeed new iPhones, along with new Apple watches, an aggressively priced new iPad along with with subscription services Apple Arcade and Netflix rival Apple TV+.   Smart speaker missing. Glaringly absent […]...

Enterprise search technology company Lucidworks announced Predictive Merchandiser, a feature for its Fusion 5.0 site search platform Wednesday. Product Merchandiser is designed to enable e-commerce brands to optimize internal site search relevancy, manage rules and analyze results from a dashboard, which may expedite processes and circumvent the need to enlist help from your IT team. […]...

“Robot automation will take 800 million jobs by 2030″ Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for. Don’t get me wrong. I’m not screaming “fake news!” at every automation headline out there. The fear is definitely real, particularly for […]...

“Robot automation will take 800 million jobs by 2030″ Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for. Don’t get me wrong. I’m not screaming “fake news!” at every automation headline out there. The fear is definitely real, particularly for […]...

Adobe has released Customer Journey Analytics as part of its Adobe Analytics platform. The new analytics offering is powered by Adobe Experience Platform and is touted as an easy-to-use, interactive analytics interface that enables “anyone in an organization” to work with data, not just data scientists. “From the start, the team developed the Customer Journey […]...

Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns? Call tracking and analytics are rapidly evolving to provide in-depth call data that can […]...

If you want to jump on board with the agile marketing bandwagon, that’s great! But before you do, realize that your company culture may need a substantial overhaul before you can really reap the benefits. Before embarking on an agile transformation, you need to be culturally ready to embrace a new way of working. Adapting […]...