Monthly Archives: June 2021

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How to get the most value from any marketing conference

Over the past few years in my role as digital marketing evangelist for a customer experience management company, I have had the opportunity to attend dozens of marketing and technology conferences each year. I attended most of those conferences as a speaker and made it a point to try and learn something new each time […]...
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Shopify’s latest acquisition gives merchants access to advanced fulfillment tech

E-commerce platform Shopify announced that it will acquire Massachusetts-based warehouse automation and fulfillment solutions provider 6 River Systems, Inc. The acquisition comes only a few months after the launch of the Shopify Fulfillment Network, which uses Shopify’s machine learning-powered inventory allocation technology to determine the closest, most efficient fulfillment centers for its merchants.  The 6 […]...
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Shopify’s latest acquisition gives merchants access to advanced fulfillment tech

E-commerce platform Shopify announced that it will acquire Massachusetts-based warehouse automation and fulfillment solutions provider 6 River Systems, Inc. The acquisition comes only a few months after the launch of the Shopify Fulfillment Network, which uses Shopify’s machine learning-powered inventory allocation technology to determine the closest, most efficient fulfillment centers for its merchants.  The 6 […]...
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The 4 optimization techniques from Google you can use with Amazon Ads today

PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years, in particular, AI and machine learning have fueled extraordinary advancements in PPC by enabling unprecedented targeting and the improved performance that results when ads are shown to the right audience.  Everyone working in […]...
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Are you making these mistakes with your metrics? Here’s how to avoid them

As a marketer, you are keenly aware of how important it is to monitor your website performance. It’s why Google Analytics and Adobe Analytics are so prevalent and have become integral to understanding the health of any online business. The widespread adoption of data analytics and the user-friendly reporting interfaces of Google and Adobe have […]...
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