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MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. HubSpot announces new growth platform features for sales and marketing and new marketplace. HubSpot’s expanded features include a machine learning tool to remove duplicate contacts, expanded […]...
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Cloud-native communication platform Dialpad announced a number of new features to its UberConference solution. The latest enhancements could allow organizations to collaborate in a virtual environment with administrative tasks being driven by natural language processing (NLP) and artificial intelligence. Why we should care We are all familiar with the struggles of working with siloed teams […]...
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Cloud-native communication platform Dialpad announced a number of new features to its UberConference solution. The latest enhancements could allow organizations to collaborate in a virtual environment with administrative tasks being driven by natural language processing (NLP) and artificial intelligence. Why we should care We are all familiar with the struggles of working with siloed teams […]...
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook’s tag suggestion replaced with face recognition setting. Earlier this week, Facebook announced that anyone […]...
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Highly anticipated, it’s now official. State attorneys general have launched formal probes of Google and Facebook. Texas Attorney General Ken Paxton will lead an investigation of alleged anti-competitive behavior by Google and, separately, New York Attorney General Letitia James is spearheading another multistate probe into Facebook. The latter was announced last week. The states pile […]...
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We’ve evolved from “marketing to customers” to”being customer-centric” to the “customer experience (CX).” Today’s CX terminology reflects the fact that we now recognize it’s no good to simply sell to customers or consider them after the organization has a fairly firm plan in place. The whole concept has been flipped on its head, now starting […]...
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We’ve evolved from “marketing to customers” to”being customer-centric” to the “customer experience (CX).” Today’s CX terminology reflects the fact that we now recognize it’s no good to simply sell to customers or consider them after the organization has a fairly firm plan in place. The whole concept has been flipped on its head, now starting […]...
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Life isn’t fair for consumer brands. Your customer experience (or “CX”)—from your web, mobile, brick and mortar… across your marketing, sales, support, and store teams… and including your email, SMS, and social communications—it all gets compared to companies with a lot more resources than you probably have. A LOT more. Brands like Marriott, Walmart, Audi […]...
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PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years, in particular, AI and machine learning have fueled extraordinary advancements in PPC by enabling unprecedented targeting and the improved performance that results when ads are shown to the right audience. Everyone working in […]...
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