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For over a decade, leading brands and agencies from around the world have sent their search marketers to SMX East for an unrivaled training and networking experience. Why? SMX offers the greatest variety of sessions on SEO, SEM, agency operations, content marketing, video, mobile, and local search. They trust SMX because it’s the only event […]...
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“That has to be the dumbest ad I’ve ever seen,” exclaimed my wife. Our regular viewing of “The Handmaid’s Tale” on Hulu was (once again) interrupted by an ad whose inanity was surpassed only by its ugliness. As a researcher with one foot still in the advertising world I signed us up for an ad-supported […]...
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The mortality rate of the online retail world is amazing. Most online brands will lose around 22.5% of their list each year. Are you wondering why? Because email marketers treat their subscribers as mere email addresses and are pummeling them mercilessly with sugar-coated, sales-oriented, promotional emails. No wonders they are seeing an engagement crisis and […]...
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The mortality rate of the online retail world is amazing. Most online brands will lose around 22.5% of their list each year. Are you wondering why? Because email marketers treat their subscribers as mere email addresses and are pummeling them mercilessly with sugar-coated, sales-oriented, promotional emails. No wonders they are seeing an engagement crisis and […]...
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Way back when the Internet was young and early internet surfers were using 3600 baud modems to launch themselves via copper into the Netscape driven cyberverse, trust and identity were not really as important as they are today. Flash forward to today: Identity and reputation both play a critical role for re-establishing trust across digital […]...
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Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and leave email deliverability up to the email service providers, but marketing to the managed inbox needs to be an […]...
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Customer experience has become the centerpiece of most marketing strategies today. Marketers have begun to realize that it’s the biggest differentiator a brand or a retailer has in today’s overcrowded market. And great customer experience starts with a compelling product experience. Customers have their pick of channels, so standing out among the crowd with relevant […]...
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Way back when the Internet was young and early internet surfers were using 3600 baud modems to launch themselves via copper into the Netscape driven cyberverse, trust and identity were not really as important as they are today. Flash forward to today: Identity and reputation both play a critical role for re-establishing trust across digital […]...
Sin categoría
Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and leave email deliverability up to the email service providers, but marketing to the managed inbox needs to be an […]...
Sin categoría
Facebook announced Monday it is testing two new ad features: an in-app checkout experience for dynamic ads running in the Facebook News Feed and the ability to turn organic shopping posts on Instagram into an ad via Ads Manager. “These new ads are based on the ways people currently like to discover and purchase products […]...
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