Kicking off the first full day of the MarTech East conference, MarTech conference chair Scott Brinker delivered his welcome keynote filled with valuable approaches to martech and Indiana Jones references a-plenty. Brinker dove into concepts ranging from product adoption to stack integration, sharing his “eight P’s of self-service martech” to help demonstrate how our organizations […]...

Kicking off the first full day of the MarTech East conference, MarTech conference chair Scott Brinker delivered his welcome keynote filled with valuable approaches to martech and Indiana Jones references a-plenty. Brinker dove into concepts ranging from product adoption to stack integration, sharing his “eight P’s of self-service martech” to help demonstrate how our organizations […]...

In April, 2017, Facebook stopped allowing users and Page owners to alter news headlines shared via organic posts in an effort to stop the spread of misinformation on the platform. At the time, Facebook continued to allow advertisers to alter headlines if the news articles were being used within an ad. Later that same year, […]...

If you pursued a traditional marketing degree in the past 10 or 20 years, you were probably taught about the 5 Ps: product, price, place, promotion, and people. At the time, they were the key pieces of any marketing puzzle. They helped you figure out what you were selling, where you were selling it, how […]...

Pinterest announced on Tuesday it has advanced its Lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. “Now, when you use Lens within a fashion […]...

To date, U.S. data privacy regulation has been bogged down with party politics. That’s because the debate has been about individual rights to privacy, versus data used for business gain. This political divide has stopped any federal regulation from being passed. Instead, states have stepped in, and Nevada, Vermont and California are among the many […]...

To date, U.S. data privacy regulation has been bogged down with party politics. That’s because the debate has been about individual rights to privacy, versus data used for business gain. This political divide has stopped any federal regulation from being passed. Instead, states have stepped in, and Nevada, Vermont and California are among the many […]...

Boom! Someone just posted a tweet praising your product. On the other side of the world, an article featuring your company among the most promising startups of 2019 was published. Elsewhere, a Reddit user started a thread complaining about your customer care. A thousand miles away, a competitor posted an announcement about a new product […]...