Monthly Archives: November 2020

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Email trustworthiness: Here’s how to avoid looking like spam

We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, email is the life line between brands and consumers — transactional email helps close the loop on user-initiated transactions, thus limiting the amount of time both parties need to spend tying up loose […]...
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Akamai buys identity provider Janrain

On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two leading once-independent identity providers are now integrated into other platforms. In the fall of 2017, marketing/e-commerce/enterprise resource planning platform SAP bought Janrain competitor Gigya. Maintaining ‘digital trust.’ In its announcement, Akamai said the Janrain addition […]...
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Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships Jan 7, 2019 by Amy Gesenhues The company has started testing an advertising opportunity that will allow brands to sponsor the curated […]...
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Account-based marketing tools: What you need to know

An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page guide from MarTech Today brings together everything you need to know about account-based marketing tools and implementing this software […]...
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Winning on Amazon: Here are 3 strategies that can help

Paraphrasing what Ginny Marvin wrote in this publication recently, 2018 was largely the year Amazon’s ad business matured. But changes like the unification of Amazon’s ad products and the launch of other sponsored product type units on the site also reflect how the online retailer has matured in other ways. Amazon is set to clear […]...
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Quora advertisers can now retarget users who looked at specific questions

Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday. Why you should care Quora Product Manager Elynn Lee said that user questions can “provide a valuable signal on intent.” “For example, if a Quora user is reading questions about how to buy the best marketing automation software, it’s […]...
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Marketing Day: The MarTech agenda, Amazon’s targeted product sampling ad tests, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon’s latest ad test: Targeted Product Sampling Jan 8, 2019 by Ginny Marvin The program, currently in pilot, could eventually be available to CPG companies via Amazon’s self-service ad platform. The […]...
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Survey: 118 million smart speakers in US, but expectation is low for future demand

The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes, representing 78 percent year-over-year growth. However, the survey also found that nearly 70 percent of survey respondents were “not at all likely” to buy another device. Almost 120 million devices. Late last week Amazon […]...
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Amazon’s latest ad test: Targeted Product Sampling

Amazon’s ad business is growing rapidly. With triple-digit growth reported in the last three straight reporting periods, Amazon’s annual ad revenue is on pace to top $10 billion. The e-commerce giant’s latest ad test goes beyond traditional display, video and product search advertising to delivering product samples directly to customers. Why you should care The […]...
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The MarTech agenda is live. See what’s in store & join us in San Jose!

Seasoned marketers are right to be wary of too many industry predictions, but I’m quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change. Marketers eager to master this discipline, learn […]...
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