Monthly Archives: November 2020

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CDP sector grew 23%, saw first major acquisitions in second half of 2018

Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP Institute’s latest report (free, registration required) said is enjoying robust growth and evolving with new capabilities. Steady growth in CDP sector. The semi-annual study, the Institute’s fifth, found a growth rate of […]...
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Here’s how marketers get motivated for the new year

Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what you’re thinking. “How am I gonna do this again?” I hear you. You’re exhausted from the holiday season and from knocking yourself out to meet your 2018 […]...
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Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships

Spotify announced on Monday a test to allow brands to sponsor its personalized “Discover Weekly” playlists. The launch advertiser is Microsoft, which will use the sponsorship to promote its AI campaign “Empowering Us All.” Discover Weekly’s branded sponsorships. Spotify’s “Discover Weekly” is a two-hour long curated playlist sent to listeners every week, with music selections […]...
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How marketers can counter chatbot backlash

Eighty percent of CMOs are using chatbots or expect to do so within two years, according to a recent Oracle survey (free, registration required.) But they would best get ready for a consumer backlash. So said Forrester, which predicted late last year that there will be “a community-based revolt against corporate chatbots” in 2019. Following […]...
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As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths

Following Thanksgiving weekend, Amazon said that the Echo Dot was the top-selling product on Amazon globally. Last week, the company informally disclosed that “more than 100 million” Alexa devices have been sold to date. That would suggest Amazon sold a whopping 50 million devices between late summer and the end of the year. That number […]...
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Marketing Day: Amazon adopts viewability standard, post-holiday return season, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon adopts MRC viewability standard for conversion attribution Jan 4, 2019 by Ginny Marvin View-through conversions are now attributed to viewable impressions only. It’s post-holiday return season: How marketers can make […]...
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Amazon adopts MRC viewability standard for conversion attribution

Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Why you should care Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on […]...
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It’s post-holiday return season: How marketers can make the best of it

The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is fueling growth in order returns. Overall, U.S. retail returns are estimated to cost retailers $550 billion by 2020, an increase of 75.2 percent from four years […]...
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